Effective Web Writing - Introduction

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Price: see custom ratecard       Duration: 1       Platforms: None

Courses now provided by Lucidica IT Support and Training, please contact them for booking and information www.lucidica.com

By taking part in this course you will gain: greater confidence in your online writing, greater sensitivity to the needs of your readers, clearer insights into the differences between offline and online writing, a better appreciation of how to plan and structure your writing, and a deeper understanding of how to write for ecommerce.

  • Make your content more readable and accessible
  • Make better use of hyperlinks
  • Handle microcontent more effectively
  • Make your copy more search engine friendly
  • Tailor your writing to key audiences
  • Attract and hold the reader's attention

Course Outline

Day 1

Packed with useful hints and practical exercises, this course provides an overview of the internet from a writer's perspective. Among other things you will be introduced to:
A variety of tips and techniques used by professional web writers
The three greatest challenges facing online writers
The three most powerful rules of web readability
The six most important rules of presenting text online
Common web writing mistakes - and how to avoid them
Ten things you must eliminate from your web copy
The 'inside out' and 'outside in' approaches to web writing.











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