Effective Business Writing - Introduction

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Price: see custom ratecard       Duration: 1       Platforms: PC & Mac

Courses now provided by Lucidica IT Support and Training, please contact them for booking and information www.lucidica.com

This course is packed with practical hints and tips to help you write more clearly and persuasively. In just one day you will learn how to apply the principles of good communication to everyday business writing tasks such as: emails, letters, customer proposals, business cases, case studies, management reports, supplier briefs, marketing plans, technical reports, tender documents and user instructions.

  • Write more quickly and with greater confidence
  • Structure your writing for maximum impact
  • Express your ideas more clearly and concisely
  • Attract and hold your reader's attention
  • Make a winning case through the written word
  • Tailor your words to specific audiences
  • Exploit techniques used by professional copywriters
  • Handle large business writing tasks more efficiently

Course Outline

Day 1

Devised and presented by a highly experienced corporate copywriter, this course gives delegates clear guidance on how to communicate effectively through the written word. You will learn how to write for a variety of audiences including: customers, prospective customers, the general public, suppliers, investors, business partners, job applicants, new recruits, senior managers and other colleagues. There is also an opportunity to bring along an example of your writing and have it constructively reviewed by the tutor.

Other helpful features include:

Powerful tips to boost readability
three golden rules of good business writing

Six ways to make your writing more accessible

Ten ways to make your words more presentable

Ten common mistakes and how to avoid them

Special exercises to enhance your business writing skills

Essential checklist for business writers


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