Effective Copywriting - Introduction

Available Start Dates:
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Price: see custom ratecard       Duration: 1       Platforms: PC & Mac

Courses now provided by Lucidica IT Support and Training, please contact them for booking and information www.lucidica.com

Presented by a professional copywriter, this course equips you with the tools to create text that is clear, concise and compelling. By the end of the session you will understand how to:

  • Work to a brief
  • Plan your writing
  • Brainstorm ideas and develop creative solutions
  • Structure your copy for maximum impact
  • Write strong, engaging headlines
  • Attract and hold your audience's attention
  • Use the written word to make a winning case
  • Create professional copy with confidence and authority
  • Avoid common mistakes

Course Outline

Day 1

This is a highly interactive course involving creative exercises, review sessions and group discussion. Our tutor will guide you safely through every stage of the copywriting process from initial brief to final text. And don't forget to bring along an example of your writing for constructive criticism.

Topics covered include:

Key challenges facing copywriters and how to address them

Re-orienting your writing to fit the reader's perspective

Three vital tests your copywriting must pass

Six ways to bring your writing closer to the reader

Ten ways to make your words more readable

Key differences between offline and online copywriting

Speeding up the writing process

Avoiding the grammar traps

Essential checklist for copywriters


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